PhD Students

We currently have a number of PhD students working on Digital Design research degrees. They include:

 

Jenny Wilkinson

Jenny Wilkinson

jmw@gwa.co.uk 

Art, Design and Humanities PhD Student

Title of PhD: Assessing the Impact of Interactive Digital Media on Audience Engagement in Cultural Heritage Sites

Brief description

The main aims of my research are to analyse the impact of interactive digital media on effective audience engagement in heritage sites and to identify the design principles and methodology necessary for creating and delivering interactive digital products for use in heritage sites with the capacity to effectively engage visitors. Currently I am researching audience reaction to two mobile phone apps written for use within the Cultural Quarter (Hidden Stories and Sounds of the Cultural Quarter)  in Leicester where I am focussing on emotional response to and engagement with the area as a consequence of visiting the site with one or more of these apps as a guide.

Nuntamon KutaladNuntamon Kutalad

jmw@gwa.co.uk

Art, Design and Humanities PhD Student

 Title of PhD: Museum brand design and Audience engagement

Brief description

The aim of this research is to examine deeply how branding, marketing and engagement design can be employed to attract visitors to local Thai museums. An additional aim of this research is to find sustainable methods for bringing people into museums.

This research will investigate how private local museums in Thailand should brand themselves to engage audiences by making use of museum “touch-points” and design theory together, which will help to understand and revitalize museum development. Museum “touch-points” are defined as museum elements, both tangible and intangible, that are essential features that fundamentally embody the museum and involve the public and branding, for example, exhibition, collections and objects, and education programmes.

Stella Zhao

Zhiyu Zhao

Completed 2016

Art, Design and Humanities PhD Student

Title of PhD: An investigation into a design methodology and framework for animated online characters to promote brands effectively to customers

Brief description 

The main aim of my research is to develop a design methodology and framework for online animated cartoon promotional character (ACPC) development. My current research involves a systematic investigation into different disciplines which will examine advertising media, graphic and image design, animation and marketing communication to determine the crucial design features,
functions and narrative for animated cartoon promotional characters. A case study has been involved in the research. With the development of the prototype ACPCs for the company, a series of surveys, focus groups with potential customers and interviews with the company and animators have been employed to improve the design, to explore and identify design procedures and to complete the design framework.

Moneer Ahmed

Completed 2016

Art, Design and Humanities PhD Student

Title of Phd: The Development of a Theoretical Framework for Design of Web presence to and Associated Online Marketing Strategy for museums in Saudi Arabia

Brief description 

This research explores how the theoretical concept of web presence can be usefully and practically employed in the increasing visitors to museums in Saudi Arabia.  The aim is to design a theoretical framework which will be a key solution to the problems that museums in Saudi Arabia faces.  These problems included a lake of a museum engagement in Saudi Arabia and the poor use of e-marketing by the museums.