MA Student Work 2015





Dimple Design Profile



“For my final project I designed an application that implements existing technology to recognise fashion and beauty products from an image and searches the Internet for alternative affordable matching projects. Image recognition is something that allows systems, application or any other software to identify consumers based on images or objects based on their attributes. The advantage of this technology is that it makes it easier for consumers to interact with and experience products. A good achievement of the project was that I built a strong design and research portfolio. MA Digital Design was an amazing experience it has helped me to grow as a designer and enabled me to experience design on a higher level. During this Masters there has been modules that I have greatly enjoyed the most like the creative design studio, creative digital media, web presence and particularly this major project. I have gained experience in web presence and mobile applications, which is a big part of today’s technology. This course has made me grow as a designer by developing research and design processes. Also gained valuable knowledge on mobile application, which will have a major impact on my future as a designer.”



Snapalette is a point-of- view augmented reality application for the Microsoft HoloLens. It allows the user to take pictures of and color pick wallpaper, paint and fabric samples from everyday life. The user points at an object that they like the colour of and the application searches it’s database to present them with available samples within that colour family. The application also allows them to apply their chosen samples within a picture of a room to see what it would look like. From their shopping basket, they are then redirected to the seller&’s website for purchase.

Demonstration: The application was created in theory and demonstrated using a video.

Disciplines: Filming and editing, Animation, Interface design

Software used: Adobe After Effects, Adobe Photoshop







Marinella’s project consisted of the design of an innovation centre that would exhibit 3D printing advances using creativity and high-end technologies. Aiming to inform people about the technology and to promote its popularity within the manufacturing industry of the 21st century.  In addition, having a web presence was essential since the 21st century is interlinked with the digital realm. Due to this, the project consisted of the design of an app prototype to be used for promotional purposes as well as offer information on exhibitions and act as a way for the centre to communicate with its visitors.

Marinella’s inspiration to undertake this project has arisen from her strong interest in 3D printing as she believes that it is a technology that will likely be a big part of the future and will play an important role for future designers. Because of this she intends to get involved with 3D printing in the future. Moreover, due to her interior design background, her interest in the technology was something that has developed unsurprisingly, as she admires complex composition and organic modelling. Choosing to combine interior design with app design was something that was based on her enthusiasm with graphic design, branding and digital marketing that was developed during the MA.

The project development was supported by thorough secondary research carried out at the initial stages of the project on 3D printing and app design as well as other interrelated fields. Furthermore, primary research also played a key role in the project’s evolution in the form of interviews, an online questionnaire and observations of a 3D printing exhibition, a workshop as well as 3D printing apps.

The uniqueness and the innovative aspect of this project is the fact that the centre will carry out an exhibition that attempts to break free from typical stereotypes of exhibitions that tend to showcase models and products. This exhibition will use 3D printing to form the design in order to showcase the abilities of the technology as well as make the visitor experience more effective.
Finally, although the exhibition will be primarily addressed to creative industries like the arts, design and architecture, it will also address the general public in order to inform them about the technology that is likely to affect their daily living in the near future.  



3D Printing Innovation Centre -Marinella Vronti





“For my major project I had to create my own brief to undertake for the duration of the course, I chose to create an iPhone application inspired by the “Scenes we’d like to see” round on the TV show “Mock the Week”.

Users of the app are presented with a list of topics which they can submit their funny replies to, these responses from users are sorted by upvotes, with the most popular responses displaying at the top of the pile.

The topics can be filtered by category and the app features a notifications system which notifies the user if another user has upvoted one of their comments.”





Ola Khayat


Activating Virtual Reality Techniques in teaching and Studying Interior Design

Ola’s project describes the effect of the digital revolution on the field of interior design. Some of these effects are due to the increased availability of computer programmes and evolving design tools, accompanied by changes in interior design education techniques; including the use of computers and the increase in the influence of technology.

Education systems that are based solely on transmitting information to students are at a standstill and have become boring. In addition, traditional teaching methods do not motivate students to learn. Therefore, education must embrace computer technology, which contributes to the development of teaching methodologies and enhances students’ learning. Although, using technology, particularly virtual reality technology, which uses sound, image and video, motivates students to learn. It allows students to expand their thinking and their ideas, consequently making education more effective and the learning process more dynamic, without affecting the regular education process. Digital visual culture has become commonplace for young people; the current generation of students are proficient in digital media and technology, and are comfortable using iPads, video games and the internet. This poses a challenge for teachers, who must think about how to motivate their students to use these skills in a 21st century setting.

The idea that Ola came up with this project aims to provide a learning aid for interior design students using virtual reality system techniques, such as Unity. This interactive technology will be used in interior design classes in Saudi Arabian universities in the near future. Ola’s project shows the ability to display architectural heritage digitally using virtual reality technology (Unity 3D) in a historical site in Saudi Arabia, Jeddah, specifically, Old Jeddah (Al-Balad). The project will enable users to view and manipulate a 360 ° image of the space, to be used for educational purposes in Saudi universities. This virtual model will be displayed on a computer. It is possible that in the future this could be linked with three-dimensional glasses or virtual reality caves inside special rooms equipped with modern technology. The main reason the Jeddah historical area was chosen for the context of this study of virtual reality is that Jeddah City is considered as the primary tourist destination in Saudi Arabia and Jeddah city boasts a wide range of historical and archaeological sites. In addition, King Abdul-Aziz University teaches Saudi Arabian heritage within the interior design curriculum. Using this technology helps students to understand historic architectural details. The purpose of conducting this study is to help other students realise their designs, think in a modern way and imagine voids, and to achieve something different and new.

In order to come up with ideas, the study uses different methodological tools, including personal interviews and questionnaires, to determine the current situation in education and consider future methods, taking into account a complete plan and package for how to use these, and then testing them with a group of interior design students and teachers. This is followed by an analysis of the efficiency of integrating virtual reality techniques with interior design education.Ola’s project represents an educational tool to deliver a large amount of information, thereby guiding students’ creativity and design through local heritage in the field of architecture and interior design. Furthermore, this project will help a number of interested parties to maintain and develop historical areas of Jeddah: First, it will be helpful to the Saudi Commission for Tourism and National Heritage, as users can access a virtual reality to present and explain old buildings and neighbourhoods to tourists, and it can be used as a guide to navigate the spaces between buildings. VR helps to recreate buildings and is easy to access by tourists to the important areas, adding vitality to the region, thus increasing the number of tourist attractions in the region, which in turn contributes to economic and cultural recovery. Second, it helps to strengthen national identity; the project plays an important role in promoting national identity and the preservation of historic areas, raising awareness among students and non-students of the aesthetics of historic buildings and enabling the continuity of architectural heritage for generations to come. Finally, for educational institutions and students, the aim of the project is to help students to appreciate historic architectural details through three-dimensional graphics.

The underlying rationale for Ola is delivering an integrated project through file design was to design an integrated package for students and teachers. The file contains all of the information that may be useful to teachers and students regarding how to use this project in the classroom, including: a CD containing the Unity 3D project, a paper describing how to use Unity 3D, a table illustrating a lesson plan for teachers, a table to illustrate a classroom time plan for students and teachers, note paper for students and a form containing information about Old Jeddah that will benefit students and teachers during the lesson. The research concludes by developing an experimental framework for interior design education; the model is also applicable to different samples in any other design institutions around the world.




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